This reminds me of a situation that occurred some years ago at an electrolysis convention.
The speaker was a hot shot advertising person who spent an hour chastising the electrolysis professionals assembled for not spending more money advertising. One was shown all these grand plans on how we should all be ever expanding our advertising budgets so that we could go from small print media, to a full court press with all media covered and multiple promotions of our business.
At the conclusion of the presentation, when the question and answer session came up, I found the speaker’s attitude towards the lady’s questions, and statements to be dismissive in a heavy handed kind of way. The entirety of the presentation came off to me like someone who had not enough time to prepare for this audience, and just gave a stock pitch that had no in depth research on the group the presentation was to be made.
I took my usual place as the lightening rod, and stepped up to the mic. I explained to this person that the presentation was all well and good, if one were selling a prepackaged product, like Coca-Cola. In that case, one wants to sell as many units as possible, and the more people buy, the more you make, and if all the Coca Cola in the world were sold out tomorrow, there would be new bottles and cans in the stores in a day or three. Electrolysis, on the other hand, is about selling our time, and we can’t make more time. It does us no good to have 100 people calling us trying to book an appointment for this Monday morning. A carefully researched advertising presentation for electrolysis would have considered that we need to have a steady stream of a small number of clients delivered to us a little at a time, so that we actually have the ability to provide them the service that they require, and we have enough time to give their case the time needed to show progress in a reasonable amount of time.
I would say that those who say that some people are on this site trying to drum up business don’t understand this same principle. In short, we are here to help people, not to get the world to beat a path to our door. It is not that we don’t want the business, it is just that we can’t provide service to everyone who wants to see us all at the same time.
Oh the stories I could tell you about weeks where I am requested to be in several cities at the same time, and yet some of the requesters seem to think that it is unreasonable for me to expect to confirm the appointment with prepayment and for them to pay travel costs. Let’s see, should I pack up 350 pounds of equipment and truck on down to “East Nowhere” on speculation, or should I take the confirmation for a resort in Hawaii all expenses and expected treatment time pre-paid. Such a hard choice.
Even in the event that the choice is between a speculative trip and staying home with a day or 3 off, the free time wins over potentially getting stood up because the baby sitter fell through, or work called the person in.
Hmmm, I think I have gotten off on a tangent. I will stop now. Long story, short, good practitioners are doing all they can for the clients they have, and can only take on so many new ones, as the old ones require less time (and eventually no time) and it is easy for our schedules to get filled and booked up months ahead of time.