I was surprised to see a whole rack at Walmart stocked with Emjoi Gently Soft epilators. They did advertise the Braun 3370’s on their website, but they were always out and never had them locally. I wonder why Emjoi and not Braun. Me thinks it has to do with profit. The Brauns have always impressed me with excellent quality and design. Maybe they just were too high priced for Wal Mart to consider selling retail.