NY Times article on threading


#1

On 24 November 2002, the New York Times ran an article on threading by Katya Kazakina called “An Age-Old Way to Arch Your Brows.”

New York Times: Threading
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Already a staple of Indian and Pakistani enclaves in Queens, threading has been making its way into Manhattan, where a year ago it was almost unknown (Shanaz, who speaks limited English, has been practicing on Broadway for 10 months). Now, you will find threaders in Midtown and Chinatown, on Madison Avenue and in SoHo. Prices vary from $5 to $35 for eyebrows, $5 to $35 for the upper lip, and $5 to $50 for the chin and neck.
</font><hr /></blockquote><font size=“2” face=“Verdana, Helvetica, sans-serif”>The article mentions a couple of Manhattan locations (in bold below)
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Essential Plus, a hair-product shop on Upper Broadway near Zabar’s, where a Pakistani woman who uses just one name, Shanaz

Shobha Tummala, 30, brought threading to SoHo. Shobha Threading, where three threaders greet customers in a cozy space with orange walls and wood floors, next to neighbors like Armani Exchange and Dean & DeLuca.

“Threading is the best inexpensive hair removal alternative for patients who take Accutane or use topical retinoid creams,” said Lisa Airan, a Manhattan dermatologist and a client of Ms. Tummala’s.</font><hr /></blockquote><font size=“2” face=“Verdana, Helvetica, sans-serif”>As with any method of professional hair removal, practitioner skill is vital:
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Since threading is new to most customers, they don’t always know how to differentiate between good and bad threaders, Ms. Tummala said. “What scares me is that people think all threading is the same,” she said. “If you take 10 threaders, they all thread differently. A lot of threaders thread well, but they don’t understand how to shape your eyebrows.” </font><hr /></blockquote><font size=“2” face=“Verdana, Helvetica, sans-serif”>