New products for waxing!!

Is it true or has anyone heard that Johnson&Johnson might be launching a new range of products that addresses waxing? Wow, finally, surely a company with such pedigree would have done this years ago!? Or, perhaps Veet, Nair and Sally Hansen have the monopoly!
I know Johnson own the Aveeno - soy based - brand but that only reduces hair growth, not much more.
If anyone has an idea of when or where they will be launching, let me know! If its a new Johnson product, it should be good!