I rely on this product quite heavily and have been told it’s being discontinued. It’s already out of stock in all stores and in their warehouses.
For me, there is no alternative. I used Jolen in the beginning and it’s a hassle for anything more than a small area and it’s tricky to get the mixture perfect. I also prefer the way the hair looks and feels after Boots Hair Lightener - it either bleaches or it doesn’t, never had the problem of hairs being semi bleached turning brown or orange.
I bought VEET and tried it today. I have to leave Boots on for about 30-40minutes for complete bleaching but that’s fine since it doesn’t burn/itch/irritate. VEET really itches with slight burning. I took it off after 5 mins on the part of my face I was trying it out on because it had got too irritating but it had worked. I wouldn’t use it on my face again, especially on the upper lip where the skin is delicate. On my body, I took it off after 10 mins and the hairs weren’t completely bleached but my skin was! So is the patch on my face slightly.
I really thought this could be a back up for body bleaching but I dare not leave it on longer and I don’t like the fact that it so noticeably bleaches my skin.
If you use Boots Expert Hair Lightener, or sympathise with people in my position, I urge you send an email to Boots Customer Care. The more people that complain, the more likely it is we can get it back:
In my opinion, the low sales they claim of are because of poor advertising. Many, many, women bleach. Most just use Jolen because it’s the same product their mother used. I’ve converted quite a few of my cousins to Boots brand because it’s so convenient, especially for the body.
Boots Expert Hair Lightener was always found tucked away in a bottom shelf and never even tried to compete with Jolen or Veet. It’s a real shame because it’s a superior product.
This is the reply they sent me:
"Thank you for contacting us about our Expert hair lightener. I can understand your disappointment that this is not available in our stores & online. I appreciate the time you have taken to contact us.
I have spoken to our product team and they have confirmed that it has now been discontinued. We are always reviewing our products to make sure we’re selling those that our customers want to buy. We will only ever discontinue items to introduce a new and improved range or if the products have not sold as well as expected.
If you would like some help finding an alternative product please speak to one of our people in store. They will be more than happy to help you.
I appreciate this is disappointing for you and I have forwarded a copy of your email to the product team. They have reassured me they will consider your feedback during their next product review.
Thank you once again for contacting us. If you need to contact us again, please quote your customer reference number 7409390. Attached is a questionnaire, which will help us make sure we have provided you with the very best customer care. If we can help you further at all please contact us on 0845 070 80 90.
Boots Customer Care."