adonia hair reducer

Hi
has anyone heard of this? It’s ‘new’ in the UK (Or will be soon), but gather it’s been in the US for a while. I am guessing it’s another Kalo-type scam? But does anyone know any differently?
Link:
http://www.adoniahairreducer.com/faq.htm

This sounds like the latest scam.

That’s actually gotten a bit of press in some of the red tops, though none of them have actually investigated claims:

The ingredient list (http://www.adoniahairreducer.com/ingredients.htm)
appears deceptive, since it excludes anything that could be imagined to have any effect whatsoever.