Wow, thanks for that! The document seems that it could answer certain questions about their goals in regards to permanence, if the hair needs to be epilated first (yes?), and so on. When I have more time I’ll give that a good read, but just flicking through Cristiano’s patent (huge document) I found this interesting paragraph:
“[0087] Applicant’s have found that RNAi can be used to inhibit translation from dsg4 and/or nude protein mRNA, resulting in hair removal or inhibition of hair growth. This hair removal generally is reversible by ceasing application of the RNAi inducing oligonucleotide, thus providing cosmetic and therapeutic methods, as well as methods useful for laboratory experimental mammals, and for dehairing in the leather industry. For long term or even permanent hair removal, such inhibition of dsg4 and/or nude mRNA can be combined with inhibition of hairless expression, e.g., using RNAi inhibition of hairless mRNA.”
So it appears that they may eventually be able to offer different topical applications of varying strength depending on how long a client wishes to stay hair free?
However my guess is that the “permanent” application will never be made because:
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It would mean that the customer would only need to purchase the product once and therefore hurts sales in the long run as more and more people achieve their permanent “fix”. ie. the anti-thesis of any corporate product.
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A mistake by the applying physician would mean permanent hair removal in an area that the client may not have wanted such a result, thus opening up the physician and perhaps Sirna to costly lawsuits.
I really can’t think of any product out there that offers a permanent solution to anything. It seems to me that the medical/pharmacutical world aren’t really interested in “cures” but only interested in “treatments” which people have to continually take over and over, as this is truely where the profits lie.
I hope Sirna will be different but I doubt it. Merck certainly know how this game is played.
On second thought the only thing I can think of is the laser eye surgery, I think that is a “permanent” correction of your vision…but no doubt involves constant visits to the optomitrist to ensure things are “okay” and probably some eyedrops to take everyday for the rest of your life or something, so they get your money that way! Plus the prodcedure itself is very expensive as well.
Sorry I think I’m just overly cynical of corporate greed…but even if Sirna’s “magic cream” isn’t 100% permanent I still think a cream that could painlessly remove (and keep hair away) for a month or so would still be a dramatic improvement over painfull and embarassing laser/waxing sessions. As if the cream really doesn’t have a permanent effect I am sure it could be sold safely for home use eventually. Also a cream based product really seems to be the ideal way to treat the problem as many areas on the body are difficult to reach and treat properly with laser/waxing/etc.
I actually said a long time ago that I bet the real task for Sirna, Quest, PhotoDerma, etc is making sure that the product ISN’T too permanent and much of their time would be spent on finding a balance in strength so that people would be satisfied of its long term effects but still have to purchase it over and over if they wanted to continue to enjoy those effects.
I hope I’m wrong in all this, and that a “permanent” solution is what researchers are gunning for…I guess we will see.